Frequently Asked Questions
Should I include keywords in my business name?
For local service businesses, keywords help ("Austin Plumbing Co."). For brands with national ambition, invented or evocative names are easier to own and trademark. Pick the lane that matches your ambition.
How much does it cost to check a trademark?
Searching the USPTO database yourself is free. Filing a federal trademark application runs a few hundred dollars per class. A trademark attorney review before filing is money well spent.
What if the .com is taken?
Try a clean alternative TLD (.co, .io), add a short modifier ("get" or "try" prefix), or pick a different name. Never build on a hyphenated or misspelled .com — you will bleed traffic to the owner forever.
Can two businesses have the same name?
Sometimes — trademarks are scoped by industry and geography. "Delta" is an airline, a faucet company, and a dental insurer. But similar names in the same industry invite legal trouble.
Should I name the business after myself?
If you are the product (consulting, personal brand, law), yes. If you ever want to sell the company, a founder name can complicate the exit. Think about the end at the beginning.
Keep Reading
Once named, write copy that sells with our AI product description writer, and learn how to write a thesis statement — the same claim-first discipline sharpens pitch decks.