Technical SEO Foundation
- Submit sitemap to Google Search Console
- Ensure all pages have unique title tags and meta descriptions
- Set up canonical URLs to prevent duplicate content
- Enable HTTPS (free with Let's Encrypt or Firebase Hosting)
- Achieve Core Web Vitals scores in the green zone
- Create a clean URL structure (no query parameters for content pages)
- Add structured data (JSON-LD) for rich snippets
On-Page SEO
- Use one H1 per page with your primary keyword
- Write compelling meta descriptions (150-160 chars) — use our free generator
- Include internal links between related pages
- Optimize images: compress, add alt text, use modern formats (WebP)
- Ensure content is longer and more comprehensive than competitors
- Use semantic HTML (header, main, article, footer, nav)
Content Strategy
- Target long-tail keywords with lower competition first
- Answer specific questions your audience is searching for
- Create "pillar" pages that link to detailed subtopic pages
- Update content regularly — Google favors freshness
- Write for humans first, search engines second
Frequently Asked Questions
How long until Google indexes my new site?
Usually 4-14 days after submitting to Search Console. Individual pages can take 1-7 days after crawling.
Do I need to pay for SEO tools?
Not initially. Google Search Console, Google Analytics, and free tools like CyberScryb's SEO Tag Generator cover the basics. Paid tools help as you scale.