Why Color Palettes Matter
Color is the first thing users notice about your website. A harmonious palette builds trust, guides attention, and creates emotional resonance. Poorly chosen colors look amateurish and increase bounce rates.
Color Harmony Modes
- Complementary — Two opposite colors for high contrast
- Analogous — Adjacent colors for serene, comfortable designs
- Triadic — Three evenly spaced colors for vibrant variety
- Split-Complementary — A softer alternative to complementary
- Monochromatic — Variations of a single hue for elegant simplicity
Using Colors in CSS
Export your palette directly as CSS custom properties. Use var(--primary), var(--secondary), etc. throughout your stylesheets for consistent theming and easy updates.
Frequently Asked Questions
How many colors should a website palette have?
3-5 colors is ideal. A primary color, a secondary accent, a neutral (gray/white/dark), and optionally an alert/success color.
Should I use dark mode?
Yes. Dark mode reduces eye strain, saves battery on OLED screens, and is increasingly expected by users. Design both light and dark palettes.
What's the best primary color for SaaS?
Blue is the most common (trust, reliability), but purple (modern/premium) and green (growth/health) are strong alternatives depending on your audience.